How French Are You?

The world of cycling is set to repeat the grand tradition of the TOUR DE FRANCE in less than a month – and we are already dreaming of mountain stages, sunflower fields, the Arc de Triomphe and yellow jerseys.

To help you capture the Tour energy Specialized are running a #ITSMYTOUR compeition throughout the lenght of the Tour De France.


Riders are to upload a photo to Specialized’s social media channels in relation to the weekly theme to enter the weekly competition.

  • Week 1: How French are you?
  • Week 2: Show us why you love hanging out at your favourite bike shop!
  • Week 3: Show us your victory salute!

Upload your photo to either or or and Tag @SPECIALIZED_AU & use #ITSMYTOUR


Each week, a winner is chosen and will receive a weekly prize. (Determined by Specialized)

In the final week of the Tour, the best of the 3 entries will win the entire grand prize:

  • An S-Works Tarmac ridden by one of Specialized’s professional athletes in the Tour de France
  • A VIP tour of Specialized Headquarters to meet Mike Sinyard

 *More information and the Terms and Conditions can be found here.

Specialized TDF